As I have previously discussed, my FYP topic is centered around the beer industry and beer consumption within the USA. The two keywords that carry the most weight when related to my topic are: Community and Corporation. Coincidentally, this is a fortunate use of alliteration.
Community, whilst not immediately an obvious choice proves to be useful when discussing the "Craft Brewing Renaissance", in that various breweries are not interested in competing with one another, but whose only goal is to enlighten their immediate population with a localised product. This would be a product that maintains a local character, and is specifically marketed towards the immediate consumer.
As an inverse, Corporation applies to the other end of the "Brewing Spectrum" if you will, by being solely driven by the profit incentive, and monopolisation. However, there is a general consensus that the corporation is evil and is therefore demonised by the public, in that the individuals values are at risk. This is not necessarily true within the brewing industry as it has become apparent that whilst many independent businesses are becoming part of the Corporatus- or body of a corporation, values remain intact, but the benefits of a wider consumer base are now open to consumers.
I will also briefly speak about Capitalism in relation to Craft Brewing, however though not in as much detail as the previously mentioned keywords.